Digital marketing is one of the broad and widely spread fields. It is the preferable alternative to other forms of marketing like traditional marketing.
In this article, we’ll explain all that is digital marketing related. But before getting into that, we must understand the difference between traditional marketing and digital marketing.
What's the difference between traditional marketing and digital marketing?
Traditional marketing, also known as classical marketing, is the typical form of marketing before the emergence of the internet and digital marketing. It involves using conventional methods to promote a product or service, such as advertisements in magazines and newspapers, as well as displaying advertising content on traditional platforms like TV, radio, publications, and billboards. Additionally, traditional marketing includes another form known as direct marketing, such as personal sales and commercial offers.
Although traditional marketing has very limited reach and targets a narrow range of customers, it can still be significant in local markets and industries where these companies haven’t fully embraced digital marketing yet.
On the other hand, digital marketing is one of the most widespread marketing methods if not the most. It utilizes the internet to market the products and services being advertised. Digital marketing enables business owners to reach a wider range of customers, both locally and globally, at a much lower cost compared to traditional marketing methods. It also provides more sufficient tools to help you measure performance and analyze data to improve marketing campaigns.
Digital marketing encompasses a wide range of systems and technologies aimed at attracting potential customers and converting them into actual customers, which is the ultimate goal for every company marketing its services or products.
Strategies for Digital Marketing
Before diving into any aspect related to digital marketing, the first step is to outline a clear and effective strategy. This strategy helps you steer clear of mistakes and making random decisions while implementing the marketing plan. It also helps prevent wasteful spending and minimizes financial loss.
The first step is drawing a clear roadmap including everything related to the desired marketing process, from defining the main objectives to selecting the methods to achieve them, and developing comprehensive action plans to determine how resources will be utilized and efforts coordinated to achieve these goals.
The strategy focuses on the broader and general aspects of the marketing process, such as overall direction and strategic orientation of the company or brand.
How to Create a Marketing Strategy:
There are various forms of digital marketing strategies, and one of the most important models that can be followed and implemented is the (Race) model.
The Race model for developing a marketing strategy is an abbreviation for four key words or main steps:
(Reach – Act – Convert – Engage). We will explain each step individually and in detail, along with how to apply each step to build an exceptional strategy.
Before explaining the steps of how to develop a marketing strategy, some key points must first be considered to ensure that the marketing strategy is accurately developed, including:
- The main goal you aim to achieve.
- Market analysis and study.
- Identifying target customers.
- Studying competitors.
- The features of the product or service provided (the value provided through your product or service).
- Available resources (budget, for example).
After thoroughly studying and identifying all these points and answering all the questions related to them, let’s now execute the digital marketing strategy by explaining the points of the RACE model.
Reach:
The first step in developing a digital marketing strategy is to introduce customers to the company by reaching as many targeted customers as possible, identified during the previous step.
In this step, we determine how to drive customers to visit your website, download your app, or even visit your social media accounts, then we identify the points or channels that will enable you to reach as many targeted customers as possible based on their interests.
Act:
The next step, which is interaction, is one of the most important and challenging steps as all subsequent steps are built upon it.
How can you get the customer to interact with your website or social media account?
One of the key factors to answer this question is to focus on the content provided to customers.
There are many forms of content to determine and adopt the appropriate one from when presenting your services and products according to the nature of your business.
Some of the most important forms of content include social media posts, educational content, audio content, video clips, and many more.
Convert:
Once you’ve reached this step, we can say you’re on the path to achieving the primary goal we have set beforehand, whether that goal is a purchase of a product or service, signing up for a free trial period if available, or subscribing to newsletters, among others. In this step, the customer moves from the stage of interests and inquiries to becoming an actual customer. This stage represents the real value of your work.
Utilizing the most consistent content type with your business, focus on points that can persuade the customer to take action, such as subscribing to a free trial period if available or subscribing to newsletters, while emphasizing the required action from the customer (Call To Action).
Engage:
When a customer makes a first-time purchase, you shouldn’t think that you’ve successfully completed your marketing role. On the contrary, when a customer makes their first purchase, you should think about how to build a long-term business relationship with the customer (customer loyalty). You can do this by using some marketing techniques directed exclusively at current customers, such as providing exclusive offers and discounts, sending promotional messages and offers, or even directly communicating with them and asking for their feedback on the product or service provided to give the impression that you genuinely care and that your sole concern wasn’t just sales from the beginning.
How can I measure the success of my marketing strategy?
What are KPIs in digital marketing?
You can measure the success of each element of your marketing plan or marketing strategy through a globally standardized model called KPIs, which stands for “Key Performance Indicators.” These indicators express the main measurements used to assess performance or success in achieving specific goals.
Simply put, a comparison is made between what has been achieved in reality and what was planned to be achieved. Another crucial factor in digital marketing comes into play here: analysis!
Digital Marketing Analysis
Analysis in digital marketing helps understand the audience, improve user experience, measure the effectiveness of advertising campaigns, and then works on improving the results achieved and addressing any issues that may arise during the execution of the planned strategy.
The importance of analysis in digital marketing is due to a number of reasons, including:
- Understanding the Audience and Customers:
Analytics can help marketers understand customer behavior across social media platforms, websites, and applications, enabling them to better identify needs and preferences.
- Improving Marketing Campaigns:
When conducting marketing campaigns, analyzing the results of each campaign allows marketers to understand the reasons for the success or failure of each campaign. This understanding helps in the comprehension of factors influencing the achievement of specific goals and thus continuously improving marketing strategies.
- Performance Measurement and Key Performance Indicators (KPIs):
factors must be considered when conducting any advertising or marketing campaign. One of the most important factors is determining the key performance indicators, such as conversion rate (turning potential customers into actual customers), return on investment (ROI), among others. Measuring performance and determining key performance indicators helps in understanding and evaluating the effectiveness of marketing strategies and making necessary decisions for improvement.
- Improving Customer Experience:
Use analytics to understand customer behaviors on your digital platform or social media accounts (what attracts their attention and what they don’t interact with). Based on this data, you can improve their experience, leading to increased customer satisfaction and loyalty.
In conclusion, analytics in digital marketing helps in better understanding the market and customers, improving marketing strategies, accurately measuring performance, and ultimately achieving better overall results.
Digital Marketing Techniques
We can define digital marketing techniques as the tools and methods used to achieve marketing goals related to promoting and spreading products and services.
Among the most popular digital marketing techniques are:
- Search Engine Optimization (SEO):
This technique involves improving your website’s visibility in search engine results by enhancing your content and site structure. It requires the knowledge of keywords used by your target audience when searching for your product or service and incorporating these keywords into your content.
- Search Engine Marketing (SEM):
Unlike SEO, SEM involves paid advertisements appearing in search engine results. These ads must be relevant and created based on specific information to reach the target audience effectively.
- Social Media Marketing (SMM):
These marketing activities occur on social media platforms like Facebook, Instagram, and Twitter. They focus on building ongoing relationships with customers, strengthening content, and brand awareness.
- Email Marketing:
Primarily used to target existing customers by promoting new services and informing them of special offers. It requires building a good database from the beginning, analyzing it, and selecting specific customer segments for each campaign to achieve successful targeting.
- Content Marketing:
This technique focuses on spreading your online presence by providing valuable content to your target audience without directly advertising or asking them to buy your product. Its goal is to build a strong relationship with customers, enhance brand awareness, and increase customer loyalty.
- Influencer Marketing:
You can collaborate with influencers on social media platforms to promote your products or services. However, you must ensure providing meaningful content and using neutral influencers to avoid customers feeling manipulated. This marketing technique can be a double-edged sword, so it requires careful use and study.
- Voice Search Marketing:
While not as widespread, this technique is crucial for targeting a different type of search—voice search through services like Siri and Alexa. You need to optimize your website’s content to be compatible with this technology.
Digital Marketing Systems:
are the platforms or software you can use to create and execute your marketing strategies and manage your online advertising campaigns. They are the programs or technical applications through which you can implement your marketing plan.
Digital marketing systems should include various tools such as data analysis tools, campaign management tools, customer communication tools, and more.
There are many digital marketing systems available today, but if you’re looking for the best marketing system currently available, we can confidently declare that “Hasubi ” system is the best one out there for several reasons.
Digital Marketing Experts:
We can’t forget the most important factor in the success of digital marketing campaigns—the experts! “hasubi” company is proud to have a team of distinguished digital marketing experts who possess the necessary knowledge and experience to achieve your digital goals with precision and effectiveness.
Our experts deeply understand your business needs and your target audience, then they work on developing customized strategies to meet these needs. Whether you need to build innovative promotional campaigns, improve current marketing strategies, or analyze and enhance your campaign performance, our team is always ready to assist you.
Through working with our digital marketing experts, you can rest assured that you will receive the best advice and guidance to achieve your digital goals with maximum efficiency and effectiveness.
If you’re looking for a way to improve your digital marketing strategies for your business, then you’re in the right place! “hasubi” company offers you the perfect solutions that meet your needs in the field of digital marketing.
Whether you’re a small business owner looking for a strong start in digital marketing or you own a large company seeking the enhancement of its digital presence, “hasubi” provides you with the tools and resources you need to achieve your goals, no matter what they are.
Through a comprehensive digital marketing platform, you can access advanced tools to manage your marketing campaigns across various channels, including email, social media, and digital advertising.
Whether you’re looking to increase brand awareness, boost sales, or improve customer engagement, “hasubi” offers you the necessary tools and services to achieve that efficiently and effectively.
Join today – Request a free consultation – and benefit from extensive experience over many years in the field of digital marketing to achieve success in the digital business world. Build strong marketing strategies that guarantee achieving the results you’re looking for.
Frequently Asked Questions:
What does an digital marketing graduate do?
A digital marketing graduate develops online marketing strategies to boost sales of products or services for the companies they work for. Tasks of a digital marketing graduate include market analysis, managing advertising campaigns, search engine optimization (SEO), email marketing, analysis and reporting, innovation, and development of marketing tasks. In short, a digital marketing graduate uses digital means to communicate with customers, increase brand awareness, and boost sales.
Does digital marketing have a future?
Certainly, internet usage is rapidly and continuously increasing, as companies realize the immense benefits of digital marketing in reaching customers more effectively and boosting sales. Everyday, companies are turning towards digital methods to market their products and services on a larger and more efficient scale. Therefore, we can affirm that the future of digital marketing is a future filled with prosperity and success.
How can I work in the field of digital marketing?
How do I start in digital marketing?
If you have marketing talent and feel that you will excel in this field, don’t worry, you can learn and start working in this field easily by following these steps:
- Start learning:
Learn the basics of digital marketing through online educational courses and available resources. Understand market concepts, online marketing, and digital tools used in this field.
- Start working:
It’s not necessary to have reached a high level of knowledge in digital marketing, as gaining experience is what will give you greater knowledge through applying the simple information you have acquired in the previous step. You can start by gaining experience in volunteer work initially.
- Build your profile:
Create a professional profile on job platforms like LinkedIn, and make it stand out by adding your skills and experiences gained through volunteering in the field of digital marketing.
- Develop your skills:
digital marketing is a vast field, so you can start by learning one skill to work with and then develop your skills in other areas such as digital analytics, managing advertising campaigns, search engine optimization, and online customer relationship management to get more and better opportunities in this field.
- Building Professional Relationships:
You can build successful professional relationships to expand your network in the field of electronic marketing by participating in conferences and seminars related to electronic marketing with professionals in this field. Building a strong network will definitely help you in your career path.
- Get Suitable Job Opportunities:
Look for major electronic marketing companies like “Hasubi” and apply for jobs, whether they are permanent, temporary, or freelance opportunities.
