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- On-Page SEO
This includes optimizing the elements within your website pages, such as the title, subheadings, description, images, page structure, targeted keywords, and more. Some tools used in this field include Yoast SEO, Screaming Frog SEO Spider, and Moz Pro.
- Off-Page SEO
This involves optimizing external factors that affect your website, such as backlinks, social media engagements, and presence in online directories. Some tools used in this field include Ahrefs, Majestic, and BuzzSumo.
- Local SEO
This targets improving your website’s visibility in local search results, such as appearing on Google Maps and local business directories. Some tools used in this field include Google My Business, BrightLocal, and Yext.
- Keyword Research
This targets improving your website’s visibility in local search results, such as appearing on Google Maps and local business directories. Some tools used in this field include Google My Business, BrightLocal, and Yext.
- Technical SEO
This involves optimizing technical factors within your website, such as improving loading speed, link structure, and configuring robots.txt and sitemap.xml files. Some tools used in this field include Google Search Console, Screaming Frog SEO Spider, and GTmetrix.
These are some common types of SEO techniques and tools used. The use of tools depends on your needs and budget, and there are more tools available that you can choose from based on your requirements and goals.